How often should married couples be having sex to be happy?

In the whirlwind of daily life, intimacy can often take a backseat in marriage. Yet, maintaining a healthy sexual relationship is vital for emotional and physical well-being. So, how often should married couples be having sex? Before jumping in, check out this poll we did among our massive audience of married couples asking if sex plays an important role in the happiness in their marriage.

What do you think? Do you agree?

Let’s delve into expert insights, statistics, and practical strategies to prioritize intimacy in marriage.

How Often Do Married Couples Have Sex?

Studies indicate that the frequency of sexual activity among married couples varies widely. On average, couples have sex about once a week. A 2025 study by the Institute for Family Studies found that only 37% of adults aged 18–64 reported having sex weekly, a significant decline from 55% in 1990. This “sex recession” affects all demographics.

A 2013 AARP study of over 8,000 individuals aged 50 and above revealed that 30% of adults aged 50 and older reported having sex weekly, 27% monthly or less, and 40% had no sex in the past six months. Interestingly, one in six adults over 70 reported having sex weekly.

The Importance of Sex in Marriage

Sexual intimacy plays a crucial role in a healthy marriage. It fosters emotional closeness, reduces stress, and strengthens the bond between spouses. Regular sexual activity has been linked to lower blood pressure, improved cardiovascular health, and increased happiness.

For men, sex often serves as a primary means of expressing love and affection. In fact, in 4 out of 5 marriages, men have a higher sex drive and are the primary initiators of sexual experiences.

For women, emotional connection and feeling valued are crucial for sexual desire. Open communication, shared responsibilities, and emotional support can enhance intimacy and lead to a more fulfilling sexual relationship.

Making Time for Intimacy

In today’s busy world, finding time for sex can be challenging. Here are some strategies to help couples prioritize intimacy:

1. Schedule Sex

It might sound unromantic, but scheduling sex can be effective. It ensures that both spouses set aside time for each other amidst their busy schedules. As one expert notes, “Scheduling sex reminds spouses that they’re working together toward the goal of intimacy.”

Check out this great article Why Scheduling Sex Isn’t As Weird As You Think.

2. Communicate Openly

Discussing desires, boundaries, and expectations openly can prevent misunderstandings and foster a deeper connection.Regular conversations about intimacy can help both spouses feel heard and valued.

If you have a hard time talking about sex, check out our great “Let’s Talk About Sex” conversation starters!

3. Be Affectionate Daily

Small gestures like holding hands, hugging, or kissing can maintain physical closeness and keep the spark alive. These acts of affection can lead to increased sexual desire and satisfaction.

4. Embrace the ‘Quickie’

Not every sexual encounter needs to be lengthy or elaborate. Embracing shorter, spontaneous sessions can help maintain intimacy without adding pressure.

5. Create a Relaxing Environment

A comfortable and private setting can enhance the sexual experience. Consider lighting candles, playing soft music, or ensuring the bedroom is tidy to create a welcoming atmosphere.

6. Seek Professional Help if Needed

If intimacy issues persist, consulting a marriage therapist or sex counselor can provide guidance and strategies to improve the sexual relationship.

Final Thoughts

While there’s no one-size-fits-all answer to how often married couples should have sex, maintaining regular intimacy is essential for a healthy marriage. By prioritizing each other, communicating openly, and making time for affection, couples can strengthen their bond and enjoy a fulfilling sexual relationship. Remember, the quality of intimacy often matters more than the quantity.

UandI App


Check Out The AMAZING UandI App!

There are so many features in the U&I app to transform your relationship that we know you’ll love! Here’s a sneak peek at what’s included:

  • Daily Challenges – Emotional and intimate challenges to keep your connection strong.
  • Date Night Challenges and Adventures – Ideas and tips for unforgettable date nights.
  • Quizzes – Fun ways to learn more about each other.
  • Live Polls – Engage in real-time with your spouse.
  • Ask an Expert – Get relationship advice from professionals.
  • Interactive Games – Including “How Well Do You Know Your Spouse?” and non-graphic sex position games.
  • Intimate Conversations – Foster deep, meaningful conversations.
  • Secure Chat Feature – A private space for just the two of you.
  • Harmony Home – Organize and sync your household chores and schedules.

Download The UandI App For Free!

We believe this app can be a game-changer for your marriage, helping you build stronger emotional intimacy, stay organized, and even add some extra spice to your relationship. It’s totally free to download, so there’s no reason not to give it a try today! 

For more information, visit uandiapp.com and get started on the journey to a more connected, exciting marriage.

We can’t wait to hear how the U&I app helps you and your spouse create the marriage you’ve always dreamed of. Here’s to stronger bonds, more fun, and lots of love! 

AMAZING Products To Transform Your Intimacy

We offer tons of great intimate products, card decks, games, lubricants, massage oil and so much more to spice up and enhance the intimacy in your relationship. We are a “Christian friendly” store and offer FREE shipping in the USA! Just click on any of the images below to go to our store.

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